Generate A/B Test Variants in Seconds — Without Caps, Downloads, or Manual Design. The AI A/B Ad Variant Generator is made for performance marketers, growth teams, and creators who need to create high-performing, on-brand advertising variations for testing in just a few clicks.
The AI understands performance marketing variables. From bold direct-response formats to subtle brand-awareness aesthetics, it intelligently creates variations that test key hypotheses like offers, audiences, and emotional triggers.
Generate strategically distinct creative sets. Unlike basic template clones, every variant is crafted from the ground up to test a specific element while maintaining brand cohesion and professional quality.
You own all generated ad creatives. Use them across all paid media platforms—Meta Ads, Google, TikTok, and more—with complete ownership for unlimited testing and scaling
Export all variants in platform-optimized resolutions and formats, ready for immediate upload to Meta Ads, Google Ads, TikTok, and LinkedIn.
Generate, test, and refine entire ad sets in a click. No need to manually duplicate and edit dozens of files or manage complex design versioning.
The entire workflow—from input to ten tested variants—runs in your browser. Save your test campaigns to the cloud and manage them from any device.
Automatically generates variations tailored for specific channels: Facebook/Instagram Feed & Stories, Google Display, TikTok Video, and LinkedIn Carousels.
No more guessing which ad will work. From a single concept to a full set of tested variants in minutes. Generate, launch, and optimize your ad campaigns with AI. Drive a solid and growing ROAS without creative bottlenecks.
An ad account that looks like a patchwork quilt of random ideas. When ad variations are created one by one or without a clear hypothesis, the testing strategy becomes fragmented. Messaging, visuals, CTAs, and audience targeting don't align in a structured test, making it impossible to learn what truly drives performance. This wastes budget and slows growth.
Your AI-Powered Performance Creative Director. The generator that understands testing frameworks. Upload your brand guides and core value proposition. Our AI becomes your dedicated performance director, automatically generating strategic variant sets that test key variables—like headlines, imagery, and offers—while keeping branding 100% consistent.
Producing professional ad variants is expensive and slow. Ordering multiple designs from an agency multiplies cost and time. Using basic design tools leads to repetitive, low-quality variations. The need for rapid testing turns into a major constraint on marketing agility and budget efficiency.
A Full Creative Testing Lab in Your Browser. Instantly. Create a complete, professional A/B test matrix—10+ on-brand variants—in minutes, not weeks, and for a fraction of the traditional cost. Our generator transforms the economics of ad creative, freeing up your most valuable resources: time and ad spend.
Creative stagnation in performance marketing. How do you continuously find new winning ad concepts? Relying on the same top performers leads to audience fatigue and diminishing returns. You need a high volume of innovative, on-brand ad ideas to systematically discover what resonates next.
AI as Your Data-Driven Creative Partner. Generate hundreds of unique ad variations from a single input: from testing different emotional triggers and value propositions to exploring new visual formats and audience angles. The tool serves as an unlimited creative testing partner, proposing fresh, hypothesis-driven variants that maximize your learning speed and campaign performance.
Setting up a professional A/B test doesn't need to be hard or complicated. Here is a short tutorial to get you started.
Upload your key creative assets (product image, logo) and enter your core ad message or value proposition. If you need help, use our AI to suggest different angles or CTAs to test.
Need to test different headlines? Emotional vs. rational appeal? Use the controls to select which elements to vary (image style, headline, CTA, layout) and generate your complete test set. You can regenerate the entire matrix or fine-tune individual variants.
See all your variants live in a comparative grid, with the freedom to edit or remove any instantly. When ready, download the entire set in platform-ready formats and launch your test to find the winning ad.
Whether it's for performance marketing, client campaigns, or product launches — the applications are data-driven and impactful. The AI generator adapts to your testing workflow, whether you're optimizing a funnel or scaling a winning ad.
A clear testing hypothesis is key to generating meaningful variants. These tips will help you define strong variables and analyze results for maximum performance lift. Whether you're testing for a niche product or a mass-market brand.
Exporting your A/B test matrix is streamlined and organized for easy platform upload and analysis. You have full control over formats, naming conventions, and performance tracking setup. Your entire test structure is saved, allowing you to revisit and generate new variants based on results.
"This generator cut our testing time by 90%. We went from 1-2 new ad concepts a week to 10+ structured variants in an hour. Found a winning headline-image combo that dropped our cost per acquisition by 35% in the first test cycle."
"As a one-person marketing team, creating enough quality ad variations was impossible. Now I input our product shot and key message, and get a full test matrix by lunch. It’s like having an entire creative team on demand."
"We used to argue about which ad 'felt' better. Now we let the AI generate clear A/B/C variants based on different angles, launch them all, and let the data decide. Our ROAS has improved consistently every quarter since."
"When we find a top-performing ad, we use this tool to generate 10 fresh variations on the winning theme. It keeps our campaigns from burning out and helps us scale winners systematically. A total game-changer for growth."
"This tool lets us show clients tangible testing velocity. We can present a full monthly test plan with diverse creative variations from a single kickoff asset. It builds tremendous trust and demonstrates proactive optimization."
Tony"The ability to systematically test variables—like changing only the background color or the CTA button—has given us insights we never had before. We now know exactly which elements move the needle for our brand."
AI image generation & editing
Cinematic video generation
Ultra-sharp images
Multimodal generation & editing
Fast video + motion consistency
Best for consistent characters & video frame generations
Video editing & effects
Image generation & variations
Advanced editing tools
High-quality video animation
v1, v1.5, v1.6, v2 video generation
Describe a story → get scenes → animate them with AI
Turn real photos into stylized vector art through stages
Input a style board, output full campaign designs
Describe a product → design it → render a branded mockup
Answers to common questions about using Phygital+ for book covers.
You provide Phygital+ with the core components of your ad: the main headline, body copy, a product image, and your logo. Our AI then acts as a creative director, intelligently remixing these elements into numerous distinct variations. It experiments with different layouts, background colors, call-to-action (CTA) button styles, and typographic emphasis to generate a full suite of test-ready ads, all from that single set of inputs.
Phygital+ is built for performance marketers and can alter the most impactful visual variables. This includes changing the background from a solid color to a gradient or a lifestyle image, modifying the layout and composition, testing different CTA button colors and shapes, swapping headline and sub-text placement, and even applying different crops or filters to your product image. This allows you to test specific hypotheses and quickly find what resonates with your audience.
Brand consistency is paramount. Within Phygital+, you can establish a "Brand Kit" where you define your official logos, primary and secondary color palettes, and approved fonts. Our AI uses these rules as a "brand-safe" boundary. While it creatively explores different layouts and styles, it will only use your specified brand colors and typography, ensuring every single ad variant is 100% compliant with your brand guidelines.
Create logos, mockups, and brand visuals in one place.